Pidilite Ventures Invests in MagicDecor for Home Décor Expansion
Filing Summary
Pidilite Ventures Pvt. Ltd., a subsidiary of Pidilite Industries Limited, has announced an investment in Printpanda India Pvt Ltd, known as MagicDecor. This investment supports MagicDecor’s expansion in the home décor sector, focusing on sustainable and premium products like wallpapers and curtains. The funds will be used to enhance manufacturing capabilities, invest in technology, and expand distribution networks across India and internationally. MagicDecor aims to leverage Pidilite’s expertise to scale operations. This move aligns with Pidilite Ventures’ strategy to invest in innovative companies related to its core business areas.
Pidilite Ventures Pvt. Ltd., a wholly owned subsidiary of Pidilite Industries Limited, has announced a strategic investment in Printpanda India Pvt Ltd, operating under the brand name MagicDecor. The announcement was made on 26 November 2025. MagicDecor specializes in bespoke, sustainable, and premium home décor products, including wallpapers, blinds, curtains, and canvas.
The investment by Pidilite Ventures marks its latest entry into India’s home improvement sector. The funds will be utilized by MagicDecor to accelerate capacity expansion, invest in advanced technology and artificial intelligence, and scale up both digital and physical distribution networks across major Indian cities.
Sanket Parekh, Director at Pidilite Ventures, highlighted the partnership with MagicDecor, noting the company’s capability in customization and quality. The investment aims to support MagicDecor’s expansion across India and overseas. MagicDecor plans to enhance its manufacturing capabilities and drive product innovation with the support of Pidilite’s expertise.
Siddheshwar Panda, Co-founder and CEO of MagicDecor, stated that the investment from Pidilite represents a significant milestone for the company. The funds will aid in expanding manufacturing capabilities and scaling distribution networks to reach more customers both in India and globally.
MagicDecor offers custom and sustainable home décor products, focusing on high-quality, personalized wallpapers, wall coverings, and furnishings. The company aims to redefine the interior design experience by making premium, customized décor accessible to a diverse market.
Pidilite Industries Limited is a leading manufacturer of adhesives and construction chemicals. The company focuses on innovation and expanding its product offerings in core and adjacent business areas. Pidilite Ventures invests in fast-growing companies that align with Pidilite’s strategic business interests.