Subex Ltd Unveils New Brand Identity Reflecting AI Focus

On November 19, 2025, Subex Ltd announced the launch of its refreshed brand identity. The update includes a new logo and a modern visual system, reflecting the company’s focus on AI-powered telecom solutions. The brand refresh aligns with Subex’s commitment to delivering secure and intelligent digital experiences for telecom operators.

The new brand identity introduces a logo symbolizing the convergence of business and technology. It underscores Subex’s dedication to providing trusted outcomes and forward progress. The visual system is designed to reflect clarity, precision, and innovation. The rebranding is part of Subex’s strategy to enable secure, seamless, and intelligent digital experiences for telecom operators.

Subex’s core offerings remain unchanged. The company continues to deliver measurable business outcomes to Communications Service Providers (CSPs) through AI-powered Business Assurance, Fraud Management, and Partner Ecosystem Management. These services are supported by Managed Services and Domain Consulting.

The rebranding marks a significant milestone in Subex’s journey, which began with securing revenues and now expands to powering intent-driven experiences. The company aims to leverage its deep telecom domain knowledge to bring an AI-native portfolio to the market.

Subex is a telecom AI solutions company that enables CSPs worldwide to deliver connected experiences to their customers. Founded in 1994, Subex has over 30 years of expertise in helping CSPs maximize revenue and profitability. The company focuses on business optimization and analytics, leveraging AI to build intelligent connected ecosystems. Subex’s portfolio includes Business Assurance, Fraud Management, and Partner Ecosystem Management, enabling CSPs to mitigate revenue leakage and combat emerging fraud. The company supports over 300 installations across more than 100 countries.