Paradeep Phosphates Appoints Rahul Dravid as Brand Ambassador
Filing Summary
Paradeep Phosphates Limited has announced the appointment of Rahul Dravid as its brand ambassador. This collaboration introduces two campaigns: “Kheti Ka Game Changer” for Nano Fertilizers and “NPK & Organic Fertilizers Ki Winning Team” for balanced fertilization. The campaigns aim to educate farmers on innovative and sustainable farming practices. Paradeep Phosphates, a major player in India’s fertilizer industry, operates with a production capacity of 3.7 million metric tonnes. The company emphasizes its commitment to empowering farmers and enhancing agricultural productivity through strategic initiatives.
Paradeep Phosphates Limited has appointed Rahul Dravid as its brand ambassador to promote innovative and sustainable farming solutions. The company has launched two campaigns: “Kheti Ka Game Changer” for Nano Fertilizers and “NPK & Organic Fertilizers Ki Winning Team” for balanced fertilization. These campaigns aim to educate farmers on the use of advanced agricultural practices, leveraging Dravid’s image of discipline and trust.
The financial terms of the collaboration with Rahul Dravid have not been disclosed in the filing. However, the campaigns are expected to be featured across multiple platforms, including television, digital, and print media, to reach a wide audience of farmers across India. The focus is on promoting the adoption of innovative fertilizers and balanced nutrition to enhance crop yields.
The operational scope of the campaigns includes the promotion of Jai Kisaan Navratna Nano Shakti Nano DAP and Paradeep’s NPK and organic fertilizer range. The “Kheti Ka Game Changer” campaign highlights the benefits of nano formulations, which deliver bio-compatible nanoparticles for efficient nutrient uptake. The “NPK & Organic Fertilizers Ki Winning Team” campaign uses cricket analogies to explain balanced nutrition, emphasizing the importance of Nitrogen, Phosphorus, and Potassium for soil health and crop resilience.
The timeline for the implementation of these campaigns is not specified in the filing. However, the campaigns are designed to be ongoing initiatives that aim to educate and empower farmers continuously. The company plans to leverage various media channels to ensure widespread dissemination of the campaign messages.
Paradeep Phosphates Limited, along with its sister company Zuari FarmHub Ltd, is involved in the development and promotion of these innovative fertilizers. The collaboration with Rahul Dravid is intended to enhance the visibility and credibility of the company’s products among the farming community. The campaigns are supported by the PM PRANAM Yojana, which promotes the use of organic fertilizers.
In the context of the Indian fertilizer market, Paradeep Phosphates is a significant player with a production capacity of 3.7 million metric tonnes. The company operates three manufacturing units in Paradeep, Odisha, Zuarinagar, Goa, and Mangalore, Karnataka. It serves over 9.5 million farmers through 95,000 retail points across 16 states. The company’s strategic focus includes backward integration in phosphoric acid, sulphuric acid, and ammonia, as well as a robust distribution network.
Paradeep Phosphates Limited is a leading entity in India’s phosphatic fertilizer industry. The company prioritizes sustainable farming practices and innovative product development. It has expanded its production capacity significantly since 2022 and continues to focus on empowering farmers through strategic initiatives and collaborations.